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Partnering with Mind

first direct and Mind partnership

We’re partnering with Mind to highlight the importance of financial wellbeing.


Whether it’s dealing with the hassle of losing your bank card, making things stretch until the end of the month, or tackling the unexpected moments that life throws at you, money worries can weigh heavily on our minds. And coupled with growing concerns around scams and security, it’s important to bank with someone who’s got your back.

Even at 2am on a Saturday.

Someone who’s actually available (online or by phone).


And importantly, someone who gets things sorted.

The wellbeing and confidence of our customers and people has always been a top priority for us. From our workplace wellness initiatives or our round-the-clock support lines, we’ve always gone above and beyond when it comes to taking care of our people and customers.

But we think there’s still more we can do to build on this.

Money and mental health are quite often linked and have a real impact on each other. Poor mental health can make managing money harder and worrying about money can make your mental health worse.

This knock on effect is why we’ve partnered with Mind, the mental health charity. Our staff are passionate about raising awareness of mental health, which is why we chose to fundraise for Mind.

There are over one million people with both debt and mental health problems living in the UK. And these people are twice as likely to develop depression.

Mind campaigns to improve services, raise awareness and promote understanding so everyone facing a mental health problem can get support and respect.

Our people's stories

Find out what partnering with Mind means to our people in a series of stories from Dips, Michelle, Fiona and Scott. 

Our people's stories

"When you're experiencing a mental health problem, supportive and reliable information can change your life. That's what we do. We empower people to understand their condition and the choices available to them.”

Jonathan Tebble, Mind

Mental health is important to everyone. It affects everything; our health, relationships, and ability to cope with life. The more we talk openly about mental health the less likely we are to feel alone, and the more likely we are to feel comfortable about engaging support.

I’m passionate about ensuring fd has a supportive culture where our people feel like they can bring their whole selves to work and our customers are know they’ll be treated as individuals.

We all need to value our health and wellbeing, and we should all feel we can ask for help if we need it.

Chris Pitt, CEO

By partnering with Mind, we want to really shine a light on the effects that money and mental health have on each other. This topic has always been so important to us at first direct and we want to share more of the support and information that is available to help people feel more confident in their choices about money. 

Find out more

If you want to speak to someone at first direct about your money worries then call us on 03 456 100 100.


If you want to talk about your mental health then you can contact the Mind info line open 9am to 6pm, Monday to Friday (except for bank holidays) on 0300 123 3393, email: info@mind.org.uk or text: 86463.


Or head to the Mind website for more services they offer: https://www.mind.org.uk/information-support/helplines/


Scottish Association for Mental Health

For our people and customers living in Scotland, we’re also proud to be partnering with SAMH. They specifically campaign within Scotland to raise awareness around Mental Health. We’re partnering with them, alongside Mind, as we all share a common goal of raising awareness of the knock on effect money can have on your Mental health. 

If you’re living in Scotland and want to talk about your mental health then you can contact SAMH on 0141 530 1000 or email them at enquire@samh.co.uk. More information is available on their website: https://www.samh.org.uk/find-help.