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This area of the site is designed to help journalists who are looking for the latest first direct news and other resources.

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The real impact of money on our overall wellbeing revealed in ground-breaking new research

An in-depth new study analysing the health of the nation’s relationship with money finds the UK experiencing low levels of money wellness. The new Money Wellness Index, created by first direct in partnership with YouGov is the first study to explore the current state of the nation’s relationship with money. It aims to measure and track ‘money wellness’ over time, providing insight into the factors impacting how we feel about money, and as a consequence improving this relationship.
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‘Spend & return’ culture leading Britain’s online shoppers

More than half will always return at least one of those extra items Millennials are at the forefront of a new ‘spend & return’ culture created by the widespread availability of free delivery and returns in online shopping, according to a survey by first direct. Almost two thirds (63%) of millennials are now shopping online at least once a week..
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first direct launches customer co-creation lab within its app

first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide, and making decisions based on what they think and feel.
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Interest payments - give me a break!

first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...
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first direct sponsors 12th annual Leeds Pride celebrations

first direct bank is thrilled to be the official platinum partner of the 12th Leeds LGBT Pride celebrations on Sunday 5 August. For 28 years first direct has been part of the community in Leeds, working with a bunch of open-minded, creative people to create a bank like no other. We’ve been a proud supporter of Leeds Pride for three years now...
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