Who we are

Simple and straightforward banking

We’re the bank that changed what banking means – we’re not over there on the high street, we’re right here, when and where you need us. 


We get that money matters to you, that’s why we’re: 

  • available 24/7, 365 – because money worries can’t wait

  • award winning – because we listen

  • doing things differently - because we care about what matters to you.

We’ve lifted a few trophies in our time

Every day for over 30 years, we’ve been there for our customers, and in return they’ve shared their love for us. Thanks to their nominations, we’ve won some very big and shiny awards for our services.

Winner of Moneyfacts Awards 2023 for Best Bank Mortgage Provider.

Getting you where you want to be

With products that help you along the way.


Current accountssavingscredit cards, mortgagespersonal loans and insurance. We offer the same things most banks do. We just offer them in a different way. A way that works best for you.

And we’re constantly reviewing our products to make sure they’re flexible enough to support our customers’ lives.

Doing the right thing

Not just for our customers, but the community too.


We always look to make a positive impact wherever we can. That’s why we get behind some amazing causes. We’ve teamed up with Shelter to support anyone facing a housing problem, and we’re breaking barriers for young people with IntoUniversity.

New to first direct?

Take a look at our current accounts.

Current Account Switch Guarantee