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We understand some of the biggest fans are often on the back rows when seeing their favourite acts due to the cost of tickets.

first direct want to help, at selected up-coming performances at the first direct arena, we'll be upgrading people from the back rows, and bringing them towards the front, to experience their favourite acts up close.

Direct to Stage

We gave up and coming bands The Royston Club, Dead Pony and L’objectif an opportunity to share their latest tracks with the people of Manchester.

As long-standing partners of the first direct Arena in Leeds, we’re committed to levelling the playing field within the music industry. The bands were each invited to the venue to perform 3 of their most recent songs with full production on the stage which has seen the likes of Stormzy and Dua Lipa play to thousands of fans.

Films from the show were shared with music lovers, who could relax and enjoy tracks from the 3 bands at an experience in the centre of Manchester at Exchange Square in early October.

Chris Pitt, CEO at first direct, said “We’re passionate about helping bands break into the music industry, so we’re really excited to give these artists this very special platform. We know Manchester, which is famed for its thriving music scene, is the perfect place to showcase their talents and we look forward to celebrating these up and coming artists with the city’s many music lovers.”

Watch the bands' performances:

The Royston Club

Dead Pony