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Huge Westlife show sees first direct arena pass the 3 million visitors mark

They have sold over 55 million records, notched an incredible 14 UK No. 1 singles and sold over 5 million concert tickets worldwide

Westlife are no strangers to passing significant landmarks and they have now helped the first direct arena achieve another as the SMG managed venue welcomed its 3 millionth customer through the doors.

Kian, Nicky, Mark, and Shane delighted fans at two packed out shows at the first direct arena as part of The Twenty Tour celebrating 20 years of hits and on the 2nd date of which on Tuesday 11th June saw the milestone passed.

Commenting on the landmark first direct arena General Manager Jen Mitchell said: “It is fitting that we welcomed our 3 millionth guest on a night when we hosted such a legendary act in Westlife. Since opening our doors for Bruce Springsteen in 2013 we have attracted some of the biggest shows in the world to our magnificent venue and fans have been treated to some amazing performances.

I have no doubt that millions of happy memories have been made in this time and, with stellar artists lining up to perform at the first direct arena, millions more are still be made.”

Joe Gordon, Head of first direct, said: “We’re really proud of our long-running association with the arena, and it’s such an effective partnership because it’s built along a shared vision of pioneering amazing customer experiences.

“Leeds is our home too, it’s where our people live and it means we can give back to the communities around here. We do a lot of work with people and children in the area as well as our customers, and it’s fantastic three million people have now been able to create happy memories at the arena.”