What is the first direct Cash ISA Cashback offer?
- This offer is only available during the Offer Period.
- You’ll be eligible to receive £100 (the “Reward”) if you, during the Offer Period, either:
- Transfer-in an ISA to a first direct Cash ISA from a non-HSBC group ISA and have contributed at least the Qualifying Amount; or
- Already hold a first direct Cash ISA and deposit at least the Qualifying Amount.
- “Qualifying Amount” is the sum of £10,000 or more in New Funds, either paid in from a non-HSBC group account, or transferred in via an ISA transfer, or a mixture of both.
- “New Funds” are funds that aren’t already held in any account with first direct, HSBC or M&S Bank, before 6 April 2026
- To receive the Reward, you must remain a first direct customer with an open first direct 1st Account in good standing, that is not restricted or suspended, throughout the Offer Period and up to the time the Reward is paid, and the ISA funds must remain in your first direct Cash ISA throughout that time.
- If you’re eligible to receive the Reward, it will be credited to your first direct 1st Account on 31 July 2026.
Who’s running the Cash ISA Cashback offer?
first direct (a division of HSBC UK Bank plc) referred to in these terms and conditions as “first direct”, “we”, “us”, or “our”) is the promoter and fulfiller of this offer.
What are New Funds?
- Funds that aren’t already held in any account with first direct, HSBC or M&S Bank, before 6 April 2026.
What is the Offer Period?
- This offer runs from 00:01 am on 6 April 2026 to 11:59 pm on 4 May 2026.
- ISA transfers and/or transactions outside of the Offer Period will not qualify.
Which first direct ISA is eligible?
- Only the first direct Cash ISA is eligible for this offer.
- For the avoidance of doubt, the first direct Fixed Rate ISA is exclused from this offer.
Important: the first direct Cash ISA account has its own terms and conditions that may affect how and when you can access your money. Please check the product terms and conditions before you apply to make sure the product suits your needs.
What ISA transfers qualify for this Offer?
- You can transfer-in one or more existing ISAs held with other providers (i.e. non-HSBC group providers).
- If you are transferring one or more ISAs from another institution(s), you must use the ISA transfer process to qualify for the Reward.
- Both partial and full deposits and/or transfers are eligible, however any amount being transferred from the current tax year must be transferred as a whole and will count towards that year's allowance.
- If the ISA(s) you transfer in does not meet the Qualifying Amount then you may contribute New Funds to reach that sum.
- Your valid ISA transfer-in request) and supporting evidence must be received by us within the Offer Period. If your transfer-in request is received by us but cannot be completed within the Offer Period, you will only be eligible to receive the Reward if the transferred balance meets the Qualifying Amount without adding New Funds.
- For more information on transfers into the first direct Cash ISA click here.
What is the Reward?
If you qualify, we will credit the Reward, specifically the sum of £100, to your first direct 1st Account.
How and when will I receive the Reward?
- If you qualify, the Reward will be paid in GBP into your first direct 1st Account on 31st July 2026.
- Only one Reward will be paid per account, in accordance with these terms and conditions.
How do I qualify for this offer?
To qualify for this Offer, you must:
- Be aged 18 or over.
- Be a UK resident.
- Hold or open an eligible first direct Cash ISA account.
- Pay in New Funds of the Qualifying Account or more during the Offer Period, and keep a minimum balance of at least the Qualifying Amount until the Reward is paid.
- Hold a first direct 1st Account which is not impaired, and which remains in good order.
- Meet the qualifying criteria for the first direct Cash ISA.
- This Offer is open to new and existing first direct, M&S Bank and HSBC customers and employees.
These terms and conditions lay out the full eligibility criteria for the Offer. By taking part in the Offer, you’re agreeing to these terms and conditions.
Your Personal Data:
first direct, its group companies, and its authorised third parties will only use your personal data provided in relation to the offer for the purposes of administering the offer reward. Your data will be treated in accordance with our Privacy Notice
What else do you need to know?
- We’re not responsible for any loss or damage you incur by taking part in the Offer unless the loss or damage is directly caused by our negligence.
- We can change these terms and conditions or cancel the Offer without telling you in advance if:
- Required by law or regulatory reasons; or
- There are reasons beyond our control; or
- There’s a fair or valid reason.
- In the event of any changes or cancellation of the Offer, we’ll attempt to notify you. We will not be held responsible for any resulting loss, direct or indirect, due to the inability to continue the Offer as planned.
- If you receive the Reward, then this may be reportable to HMRC, and you are responsible for any tax liabilities. We do not provide tax advice, please speak to a tax adviser if needed.
- The Offer is intended for individuals participating in good faith, a genuine way and for lawful purposes. In the event of suspicious or fraudulent activity, such as trying to abuse the Offer, first direct (in its sole and absolute discretion) reserves the right to suspend your account and withhold any Reward.
- We’re covered by the Financial Services Compensation Scheme (FSCS). This applies to eligible deposits and investments. Most deposit and investment activity is covered by the scheme (up to relevant scheme limits) and you may be entitled to claim compensation if we can’t meet our obligations.
- These terms and conditions are governed by English law, and claims can be brought in courts in the United Kingdom.