first direct launches brand new ‘perks’ programme to reward customer loyalty

first direct customers are now able to head to their fd mobile app and link out to a brand-new platform ‘first direct perks’, as part of the bank’s latest push to reward its customer base.

This is part of a broader strategy from first direct to reward customers for their loyalty, including offering preferential rates on loans and saving products.

To ensure the bank offers even better perks to its two million customers, first direct has developed new partnerships with a wide range of brands – from discounts and freebies to prize draws, ‘first direct perks’ is a one-stop-shop for a number of rewards.

Current offers include 2 for £10 tickets with Cineworld, 15% discount at Bill’s, £50 energy credit for new customers switching to Octopus Energy with an exclusive additional £50 gift voucher for fd customers, a £65 discount with Jet2holidays, and offers with Cuckoo Broadband, with giveaways and prize draws coming next.

“As a bank, we are committed to pioneering amazing service for our customers. When we asked our customers what they’d like to see more of, they said they wanted more perks and rewards for banking with first direct. This is why we’ve launched first direct perks. 

“Just a few day after launch, our new ‘perks’ feature has proven incredibly popular, with thousands of discounts, freebies and benefits already redeemed and tens of thousands of customers already registered on the platform.

“This new scheme is part of a string of incentives designed to reward customers, and continuing to build on this is an ongoing priority for first direct, as well as delivering the award winning service we are famous for, 24 hours a day, 7 days a week.”

The launch of first direct perks follows the news that first direct is the number one customer service brand in the UK, according to an Institute of Customer Service survey, the latest in several accolades won by the bank. first direct is also rated Excellent (4.5/5) on Trustpilot, following more than 29,000 independent customer reviews. 

For further information please email Leila.taleb@hsbc.com.

first direct provides mobile banking, online and telephone services to its 2 million customers and offers a full range of personal banking products including its multi-award winning current account and mortgages. It’s been recognised as being a pioneer of amazing customer service by numerous independent third parties including The Competition and Markets Authority, Which?, Moneywise, Moneyfacts and Moneysavingexpert.com Opens an overlay [Will show a security message first]. As well as its Facebook page, first direct uses social media to engage with customers through LinkedIn Opens an overlay [Will show a security message first], Instagram, and X.