media

In a new move, the Financial Times has teamed up with direct bank first direct to launch a series of four investment podcasts. It is the first time the national newspaper has worked with a third party on such a project.

In the first podcast, “Take Your Share”, Rob Budden, Personal Finance Editor for the Financial Times, looks at the different ways of investing in the stock market, how to research shares and funds and weighs up the benefits of using a fund manager versus a DIY portfolio.

Jenny Southwell, head of first direct´s e-marketing commented, “We were the first bank to introduce podcasts as a way of communicating with our customers. The broadcasts we have done so far have proved very successful with over 30,000 people accessing our titles. We are delighted that the Financial Times agreed to produce this new series for us.”

Future podcasts in the series will look at debt management, making the most of a lump sum and planning for your children´s future.

To listen to the podcast visit www.firstdirect.com

ENDS

Media Enquiries to Amanda Brown 0113 276 6700 or amanda.brown@firstdirect.com

Notes to editors

1. first direct
   first direct has been the UK's most recommended bank for the last 16 years consecutively, according to research from MORI and Research International.
2. HSBC Holdings plc
   HSBC Holdings plc serves over 125 million customers worldwide through some 10,000 offices in 82 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$1,861 billion at 31 December 2006, HSBC is one of the world's largest banking and financial services organisations. HSBC is marketed worldwide as 'the world's local bank'.

back to top