390,000 customers use SMS text message banking. first direct is the largest text messaging bank in the UK. It sends around 2.6 million text messages to customers every month
first direct employs 3,400 people in 2,800 FTE roles at two sites, in Leeds and Hamilton (near Glasgow)
43% of first direct's sales are via e-channels
More than 1 in 3 of first direct's customers join because of personal recommendation
80% of customer contact with first direct is electronic
first direct handles around 235,000 telephone calls every week
first direct takes over 13,000 calls a day outside working hours
first direct takes over 500 calls a day from abroad
first direct has been in profit every year since 1995
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